What if Your buyer is Someone Like yoU?

Today’s Question is: If your ideal-customer-profile is someone like you, how can you tell if you are speaking their language vs. yours? 

Even if your ideal customer profile closely mirrors your own background or experience, you still need to edit your messaging with them in mind. I often think about this as shared language vs. jargon language. 

What do I mean by this… well here’s a quick example 

I often see founders of sales tech products making this mistake. They assume that sales leaders will instantly understand terms like “automated lead scoring,” “pipeline forecasting,” or “sales velocity dashboards.” The messaging gets wrapped in industry jargon, expecting that their audience will immediately understand how these features solve their pain points. But here’s the reality: even experienced sales leaders are busy. They don’t have the time or mental bandwidth to decode buzzwords.

To really win their attention, you need to spell out exactly how your product will help them: “How does this save time? How does this drive results?” Those are the questions that matter most.

The takeaway? Just because your product or service makes perfect sense in your head doesn’t mean it’s obvious to others. To connect with your audience, you need to communicate with clarity, not assumptions.

Bottom line? If you're not communicating clearly, you're missing the chance to make an impact.