They say, a picture is worth a thousand words, and I say a compelling sales story is worth a thousand customers.

Despite major shifts in the industry with AI, the VC landscape becoming more competitive and challenging for early-stage startups, and a plethora of content and social selling— one thing still remains, stories. Effective storytelling is still a foundation of a sale, buyers still buy based on feeling and connection, and stories are a big part of that. 

In this workshop I will guide you through what I call the Sales Story. A blend of positioning, pitch, messaging and customer narratives, that can become a backbone in your brand and your sale. 

Using practical exercises and real-life examples, we’ll explore how to highlight your differentiators, speak your customer’s language, and create a narrative that invites prospects to see themselves in your story. 

By the end of this session, you’ll have the tools and templates to help build a sales story that connects with your audience, sets you apart from the competition, and ultimately drives more sales. 

Who’s this for: 

• Founders who are leading sales efforts

• Sales leaders looking to hone and enhance their pitch 

• Marketing leaders looking for tools to translate their work to sales and sales enablement

• Consultants who are leading their sales efforts 

• Product leaders wanting to translate the value of a launch into sales value 

Agenda: 

• What is a sales story? 

• Step 1: Differentiation 

• Step 2: Common Language and Value 

• Step 3: Hooks 

• Step 4: Customer Stories 

• Real-life examples 

• Q&A